If you’re considering selling your cars online, turning to social media platforms can be one of the best ways to market your vehicle (and often for free!). Today’s advanced tech also allows you to post your vehicles in a way that allows them to reach the intended audience.
If you’re looking to list your car online, you’ve come to the right place. Today we’re going to go over the basics of how to post cars for sale using social media platforms. Follow these tips, and you, too, can get top dollar for your old ride.
Pick a Social Media Platform to Sell On
Step one is finding the right social media platform on which to post your vehicle. The early days of the internet meant that Craigslist was the go-to place for people who wanted to buy and sell used cars online. While it’s not as popular a site as it was back then, this could still be an option for posting used cars for sale.
A much more popular platform that you’ll want to consider is the Facebook marketplace. Here, you can share your post with target audiences through different groups and within specific communities. You can also do the same with apps like Let Go. If you want a little more help, you can post on sites like Vroom or Cars.com, but it does come with additional costs.
Use Quality Pictures
First impressions are everything, especially when it comes to posting used cars for sale. When you take photos of your vehicle, you’ll need to do some prep work first. Make sure your car is clean and free of clutter, including car seats and personal effects. Take pictures of the cabin and rear seats as well as the outside.
When you take pictures of the body, shoot from an angle. This gives you a great overview of the vehicle and a high-quality image. Be sure to capture images from the side, front, and rear as well.
Write a Clear and Concise Caption
Less is more when you’re writing a caption for your used car post. Stick to the basics and include important information such as the year, make, model, mileage, and overall condition. Be sure to note any issues or recent work the vehicle has had.
Steer clear of giving too much personal information, like why you’re selling it or how the vehicle has served you over the years. With many of these social platforms, there is a function for interested buyers to send you a message directly. Because of this, it is best to avoid putting your contact information like a phone or email address. Also, never post the actual address where you live or where your vehicle is.
Respond to Interested Buyers and Schedule Test Drives
Once you post your vehicle online, and you start getting hits, you’ll have buyers who will want to take it on a test drive. When meeting with buyers, always choose a public location and always take someone with you. Never meet interested buyers at your house.
If you have a buyer who’s ready to complete the transaction, make sure to use a bill of sale. There are plenty of bill of sale templates you can download from online, and any of them will do.
Just make sure to include your name, the buyer’s name, signatures, and a sale condition of “as-is”.
Make sure the bill of sale also notes how much the vehicle was sold for. Before the transaction is complete, make a copy for both you and the buyer so that everyone stays protected. Finally, never sell your vehicle until you have received the cash in hand. For safety reasons, it’s best to avoid buyers who want to pay with electronic payments. Cash is always king when dealing with used cars.
Final Thoughts
Posting used cars for sale online can be an incredibly hassle-free process. But it’s important to maintain your due diligence. Some common points to remember include never giving out your home address, never agreeing to send or receive money online (always maintaining a cash transaction), and making sure you finalize the deal with a bill of sale, as this is your proof of the transaction.
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