Car shoppers aren’t walking into dealerships blindfolded anymore. They’ve done their homework, compared prices online, and read every review they could find. If your dealership isn’t meeting their expectations for
Why the 2025 Hyundai Elantra Hybrid Deserves Your AttentionWhy the 2025 Hyundai Elantra Hybrid Deserves Your Attention
While Honda Civics and Toyota Corollas dominate showroom floors, the 2025 Hyundai Elantra Hybrid has quietly become one of the smartest compact sedan picks on the market. With an EPA-estimated
How to Make TikTok Work Like a Search Engine for Your DealershipHow to Make TikTok Work Like a Search Engine for Your Dealership
The trendiness of TikTok has turned it into a social media powerhouse. Your dealership needs to take advantage of TikTok SEO to remain ahead of the game.
2026 Kia Sorento Brings Subtle Updates to a Proven Three-Row Formula2026 Kia Sorento Brings Subtle Updates to a Proven Three-Row Formula
Kia’s mid-size three-row SUV rolls into 2026 with some modest tweaks, keeping things simple while the competition scrambles to reinvent themselves. If you’ve been eyeing a Sorento, the 2026 model
TikTok’s New U.S. Deal Means Algorithm Changes for Car Dealer Video MarketingTikTok’s New U.S. Deal Means Algorithm Changes for Car Dealer Video Marketing
The recent TikTok Oracle deal changes car dealership video content performance, which makes other platforms important during the transition.
Hyundai Doubles Down on American Manufacturing Despite Tariff ChallengesHyundai Doubles Down on American Manufacturing Despite Tariff Challenges
Hyundai just made one of the boldest bets in the auto industry. While most carmakers are hedging their bets on American manufacturing, the Korean automaker is going all-in with a
When Your AI Assistant Becomes the CustomerWhen Your AI Assistant Becomes the Customer
Have you ever thought about marketing to a machine? Many shoppers use an AI assistant to handle the job of searching for and finding products for them.
Smart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs LowSmart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs Low
Used car inventory is tight in 2025, and dealers are fighting for every decent unit that hits wholesale. Trade-ins are down, prices are up, and a handful of big retailers
How Truck Owners Turn Adventure Into a LifestyleHow Truck Owners Turn Adventure Into a Lifestyle
Drive through any scenic campground in America and you’ll see them: trucks parked at the trailhead with dirt bikes loaded up, massive fifth wheels positioned perfectly for the weekend, or
Mazda Takes the Smart Road to Electric with New E-Mazda DivisionMazda Takes the Smart Road to Electric with New E-Mazda Division
Mazda just launched E-Mazda, a dedicated division that’s building the company’s first real electric vehicle platform from scratch. This new team looked at everything that went wrong with the MX-30