Have you ever thought about marketing to a machine? Many shoppers use an AI assistant to handle the job of searching for and finding products for them.
Smart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs LowSmart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs Low
Used car inventory is tight in 2025, and dealers are fighting for every decent unit that hits wholesale. Trade-ins are down, prices are up, and a handful of big retailers
How Truck Owners Turn Adventure Into a LifestyleHow Truck Owners Turn Adventure Into a Lifestyle
Drive through any scenic campground in America and you’ll see them: trucks parked at the trailhead with dirt bikes loaded up, massive fifth wheels positioned perfectly for the weekend, or
Mazda Takes the Smart Road to Electric with New E-Mazda DivisionMazda Takes the Smart Road to Electric with New E-Mazda Division
Mazda just launched E-Mazda, a dedicated division that’s building the company’s first real electric vehicle platform from scratch. This new team looked at everything that went wrong with the MX-30
LinkedIn Algorithm 2025: Changes Every Car Dealer Needs to KnowLinkedIn Algorithm 2025: Changes Every Car Dealer Needs to Know
The LinkedIn changes to the algorithm for 2025 might create a troubling situation for your marketing efforts. How should you adjust your approach?
Mercedes Just Built the EV Batman Would Drive: Solar Paint, Art Deco Interior, and a Grille the Size of TexasMercedes Just Built the EV Batman Would Drive: Solar Paint, Art Deco Interior, and a Grille the Size of Texas
Mercedes-Benz just unveiled a concept car that looks like it time-traveled from a 1930s gangster movie straight into the future. The Vision Iconic is a black-gloss electric coupe dripping with
Car Dealer Marketing Strategies Are Getting SmarterCar Dealer Marketing Strategies Are Getting Smarter
With profit margins tightening, car dealer marketing strategies have to be smarter and more targeted so dealers can maximize their return on investment.
EVs vs. Hybrids: Which One Actually Fits Your Life?EVs vs. Hybrids: Which One Actually Fits Your Life?
You’ve probably heard both sides by now. Your neighbor swears by their Tesla and hasn’t touched a gas station in months. Your coworker loves their hybrid and never worries about
Hyundai Just Made the IONIQ 5 Nearly $10,000 Cheaper for 2026Hyundai Just Made the IONIQ 5 Nearly $10,000 Cheaper for 2026
Right when everyone thought EV prices were stuck at premium levels, Hyundai dropped a bombshell. The 2026 IONIQ 5 just got slashed by up to $9,800 across almost every trim
When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)
Sometimes brand meme marketing can backfire. Some memes help create cultural trends, but often, brands shouldn’t try to be cool on the internet.