About 95% of consumers look at digital information before they decide what kind of new or used cars to buy. If you’ve been neglecting your social media network, now is the time to form a strategy. The major social media platforms are Facebook with 2.3 billion users, YouTube with 1.9 billion users, Instagram with 1 billion users, and Twitter with 329.5 million users.
How Social Media Impacts Car Marketing
Consumers today expect to get information as fast as they can type. They also don’t want to have to visit a dealership to get that information. For that reason, dealerships need to provide a treasure trove of information about new and used cars via their websites and social media sites. If you don’t give consumers the information they want, they will go somewhere else to find it. Simply put, you can no longer justify not having a social media presence if you’re going to attract customers quickly. It’s also not enough to just have a few active accounts, these accounts need to present valuable and interesting content.
Marketing Idea #1 – Targeting Professionals On LinkedIn
One way to improve your sales of used cars is to target professionals on LinkedIn. For example, attracting fleet customers interested in buying used cars for their fleets. The main key to successful LinkedIn advertising is to have a large network to work with. If you have a large network, then you can start connecting with as many professionals as you can find. Joining a group on LinkedIn and participating in a group conversation can also put eyes on your brand.
Marketing Idea #2 – Branding Video
Increasing your brand awareness can also improve used car sales. Using Facebook as the medium, the idea is to create a video campaign that runs for an entire year with a change in the creative product every three months. These videos can highlight your selection of used cars and target certain demographics. It’s important to stay local with these videos by sticking to a 20-mile radius around your dealership. You may want to increase the radius of the campaign if your dealership is in a rural area.
Marketing Idea #3 – Driving Used Car Sales With Videos
This idea is similar to the above idea, but it goes further than just a Facebook campaign. You can create informational videos and post them on channels like Facebook, Instagram, and YouTube. YouTube is especially important as nearly five billion videos are watched every day on this site. Many consumers go to YouTube looking for information on new and used cars. You can use these videos to tell people about car features, how to use car technology, how to choose between different trim levels, and the list goes on. It’s almost impossible to run out of ideas with this strategy. The main thing is to keep your videos short and rich with information.
One final thought on social media marketing ideas for your dealership is to crosspost your content as much as possible. If you have five social media platforms, it’s a good idea to get all of them in on your marketing ideas.
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