Connect with Customers in a Real and Personal Way
Customers today are tech-savvy. Modern shoppers rely on technology and devices to get a great deal of information. Gone are the days of entirely shopping for things in-person.
In today’s market, dealers need to be able to connect with customers digitally. Not only will a dealership app enhance this communication, but it will also help retain these customers and bring them back to your band year in and year out. However, a dealership app needs to be enjoyable and easily integrated into daily life to be used to its full potential.
If you don’t have an app for your dealership, then you might want to consider the benefits of one.
Why It’s Relevant
There are many, many reasons why you might want to develop an app to attract and retain customers to your dealership. For starters, being able to notify and communicate with customers is essential. Not only can customers make appointments to bring their car into the service department or speak with associates, but you can also send out new model descriptions and features to potential buyers. You can also send out promotions, like financing and lease options, as well.
What Customers Want
Today’s buyers know how to use technology. Most customers spend hours scouring the internet and surfing your site before they ever step foot into a dealership. Your app has the potential to attract new customers and keep them for life.
Applications need to be intuitive. It should be easy for customers to navigate through features and categories. Each tap or link should lead to feelings of satisfaction rather than confusion. But most importantly, users should be able to backtrack through the app easily.
Screens need to be intentional and clear, as well. Clutter drives users away. If a customer can’t easily find what they’re looking for, you might miss out on a sale.
Keep Them in the App
While it might seem easy to redirect users to your webpage, avoid this temptation. Customers find it cumbersome to navigate between web pages and apps.
Whenever possible, make things easier for the user. For example, rather than a contact number to schedule an appointment, give the customer a calendar to schedule their own timeslot. Think about what you would like as a customer and offer it to yours!
Make Changes When Necessary
It is okay to make changes if something isn’t working as it should. Sometimes things seem perfect in the design stage but underperform after release. You should quickly update these issues.
When your app is up and running, advertise it! Offer specials through the app to get customers on board. Have all your departments push the app. The more customers that use it the better it is for your dealership.
If you have never considered a dealership app, or you have a languishing one, then consider investing in this feature to gain more satisfied customers.
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