If you’ve noticed that your local Acura dealer has been pretty busy lately, the reason might be explained by the brand’s recently soaring sales versus rivals like Lexus and Cadillac. Acura originally built its reputation with fun luxury cars that were more affordable than German rivals. However, in recent years, the brand began to blend in with the trend toward crossovers and sedans.
Acura Sales Show Strong Growth in 2023
The Acura brand has recently decided to return to its roots with fun performance cars and it appears to be paying off. A quick glance at Acura’s sales numbers in 2023 shows strong growth for the brand, but also strong growth versus its rivals. Sales are up by 39% this year compared to last year at the same time. In 2022, Acura sold 52,860 units by this point, but in 2023, that number has grown to 73,642.
What’s the reason for the big surge? The most obvious is the revival of the Acura Integra. The Integra replaces the ILX and becomes Acura’s new entry-level sedan. Acura didn’t cut any corners in making the Integra into an exciting sports sedan.
The Acura Integra stays true to its roots with a liftback design, an energetic engine, available manual transmission, and a sportier Type S model. You can find the Acura Integra at your Acura dealer now.
Expanding the Type S Family
Another reason for Acura’s strong sales this year might also be related to the expansion of the Type S family. Acura has released Type S editions of the TLX sedan and the MDX crossover. The Type S trims aren’t extremely popular by themselves, but they’ve done a good job of building hype for Acura and strengthening its appeal with enthusiasts.
Most of the automotive market has seen an increase in sales thanks to a more stable supply chain this year versus last year. However, not all brands are seeing quite the strong sales growth as Acura. For example, Acura’s main rivals Cadillac and Lexus haven’t shown the same level of growth. Lexus is up 13% and Cadillac is up 21%.
However, despite Acura’s strong growth, Lexus still outsells the Honda luxury brand in total volume. This is mainly due to the high popularity of the Lexus RX midsize SUV, which also happens to be the best-selling luxury vehicle in America.
Acura Closes the Gap With Cadillac
Cadillac sales numbers are only slightly ahead of Acura for the year at 75,197 units versus 73,642 Acura units. It’s not unreasonable to expect Acura to surpass Cadillac’s totals by the end of the year. Acura is also doing well against other non-German luxury brands, including Infiniti, Genesis, and Lincoln. Infiniti has seen a big surge in sales as well to the tune of 48% higher than the previous year. German luxury brands like BMW and Audi are still comfortably ahead of Acura.
It’s unlikely that Acura will beat Lexus in sales this year or even the next year, but its surge in sales is definitely promising for the years to come.
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