Toyota just flipped the switch on one of the biggest crossover launches of the year, and the paid social footprint behind it deserves a close read from every dealer principal
Category: For Dealers
How Meta’s Smarter Instagram Ad Engine Shifts the Game for Car DealersHow Meta’s Smarter Instagram Ad Engine Shifts the Game for Car Dealers
If your dealership runs paid social, the rules just quietly changed under your feet. Meta rolled out a major AI upgrade to how Instagram ads get ranked and delivered, and
Stop Counting Likes and Start Tracking What Sells Cars on Social MediaStop Counting Likes and Start Tracking What Sells Cars on Social Media
Your dealership’s social media numbers might look great on paper, but are they actually selling cars or filling service bays? In 2026, the gap between vanity metrics and business results
How to Build Trust with Car Buyers Through TransparencyHow to Build Trust with Car Buyers Through Transparency
Car shoppers aren’t walking into dealerships blindfolded anymore. They’ve done their homework, compared prices online, and read every review they could find. If your dealership isn’t meeting their expectations for
How to Make TikTok Work Like a Search Engine for Your DealershipHow to Make TikTok Work Like a Search Engine for Your Dealership
The trendiness of TikTok has turned it into a social media powerhouse. Your dealership needs to take advantage of TikTok SEO to remain ahead of the game.
TikTok’s New U.S. Deal Means Algorithm Changes for Car Dealer Video MarketingTikTok’s New U.S. Deal Means Algorithm Changes for Car Dealer Video Marketing
The recent TikTok Oracle deal changes car dealership video content performance, which makes other platforms important during the transition.
When Your AI Assistant Becomes the CustomerWhen Your AI Assistant Becomes the Customer
Have you ever thought about marketing to a machine? Many shoppers use an AI assistant to handle the job of searching for and finding products for them.
Smart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs LowSmart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs Low
Used car inventory is tight in 2025, and dealers are fighting for every decent unit that hits wholesale. Trade-ins are down, prices are up, and a handful of big retailers
LinkedIn Algorithm 2025: Changes Every Car Dealer Needs to KnowLinkedIn Algorithm 2025: Changes Every Car Dealer Needs to Know
The LinkedIn changes to the algorithm for 2025 might create a troubling situation for your marketing efforts. How should you adjust your approach?
Car Dealer Marketing Strategies Are Getting SmarterCar Dealer Marketing Strategies Are Getting Smarter
With profit margins tightening, car dealer marketing strategies have to be smarter and more targeted so dealers can maximize their return on investment.