With profit margins tightening, car dealer marketing strategies have to be smarter and more targeted so dealers can maximize their return on investment.
Category: For Dealers
When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)
Sometimes brand meme marketing can backfire. Some memes help create cultural trends, but often, brands shouldn’t try to be cool on the internet.
Why Your Dealership Needs Separate Google Profiles for Each DepartmentWhy Your Dealership Needs Separate Google Profiles for Each Department
If your car dealership has only one Google My Business profile, you’re probably missing out. You can have multiple listings for your location.
How to Leverage Reviews and Testimonials for Online ReputationHow to Leverage Reviews and Testimonials for Online Reputation
You receive reviews and testimonials from customers, but how can you leverage these to improve your online reputation and give your dealership a boost?
Using Heat Maps and User Behavior Analytics to Improve Website PerformanceUsing Heat Maps and User Behavior Analytics to Improve Website Performance
How can you improve the user experience of your website? If you understand heat maps and what they mean, you’ll know where to look.
How to Integrate AI Chatbots into Your Dealership’s Website for Better Lead EngagementHow to Integrate AI Chatbots into Your Dealership’s Website for Better Lead Engagement
AI chatbots allow your dealership to engage with potential customers at any time of the day or night, creating some amazing benefits for your sales team.
Creating Targeted Facebook Ads That Drive Test Drive AppointmentsCreating Targeted Facebook Ads That Drive Test Drive Appointments
Your Facebook ads should have a targeted approach to bring customers to your door to test drive your vehicles. Here are some great ways to do that.
Top 10 Social Media Mistakes Car Dealers Make (And How to Avoid Them)Top 10 Social Media Mistakes Car Dealers Make (And How to Avoid Them)
For used car dealerships, social media is a powerful tool for connecting with potential customers and building a strong brand presence. However, many dealerships make common mistakes that limit their
Give Your Dealership a Leg Up in the Used Car MarketGive Your Dealership a Leg Up in the Used Car Market
Used car dealerships looking to thrive in the competitive arena or automotive sales need to leverage every tool at their disposal to succeed.