Should You List Cars on Facebook Marketplace

Whether you’re a private seller with one car or a dealership with many vehicles, you should list your cars on Facebook Marketplace.

The use of a third-party website to sell a car is nothing new. Craigslist has been popular for this activity, but Facebook Marketplace has become the destination more shoppers go to find a used car these days. The reputation of Craigslist has been less than stellar, which is one reason so many people have turned to Facebook as the option that’s right for them. This online social site has many benefits that anyone can enjoy.

Easy Marketing for Private Sellers

Before we get into the dealership benefits of Facebook Marketplace, we should talk about how a private seller could sell one used car and enjoy the benefits this site has to offer. This site allows you to upload images, details, and information about your car so that potential buyers can see what you have to offer.

You’ll need to be as clear and informative as possible to ensure you attract buyers that are looking for the car you have to offer and are willing to pay the price you’re asking for. You’ll be required to add the price, mileage, make, and model of the vehicle to start with. You’ll need to add the condition, color, fuel, and type of transmission the car has.

Facebook Marketplace has filters in place to include the safety ratings, number of seats, and fuel efficiency of the vehicle you list.

Offer Your Car to a Private Group

When you list cars on Facebook Marketplace, you have an option to keep your item private and limited to a specific group of users. This means you could have a unique vehicle and offer it to a group that is interested in the vehicle you have. While you probably won’t find a group for your Toyota Camry, you will find them for Jeep Wranglers, Mazda Miata, Chevy Corvettes, etc.

By offering your vehicle sale to a private group, you know that you’re going to have shoppers seeing your car that are interested in what you have for them to buy. Once the offers start lining up, you can sell your car by meeting the buyer at a public place and exchanging the necessary paperwork.

Dealers Can Have an Easy Time Too

As you can see, selling a car via Facebook Marketplace is pretty easy for a private seller. For dealerships, this is also an easy place to list vehicles and allow customers to shop. This site has become one of the most popular social media locations for customers to find the vehicles they want to buy. Let’s look at some of the ways dealers can sell cars on Facebook Marketplace.

Use the Inventory Tab, it’s Going to Help You

Turn your business page on Facebook into a virtual showroom for your customers to see everything you have to offer. The Inventory Tab automatically creates listings for your inventory on your Facebook page, avoiding the hassle of creating individual Marketplace listings.

Your dealership will need a partner with a large database, but you probably already have one, to add your inventory into the new inventory tab for you. This will allow you to showcase all of your new and used models.

Focus on the High-Value Listings

If you’re not going to have a partner to highlight your dealership inventory, but you want to use Facebook Marketplace, you can certainly do so. You’ll have to create listings separately for each vehicle, which can take a long time. Instead of trying to get all of your vehicles listed, simply focus on the models that offer the greatest value and highlight those vehicles.

This is an opportunity for your team to focus on the vehicles that sell the best, offer the most profit per vehicle, and are most likely to catch the attention of your customers. As you sell some of these models, you can add more of your inventory to the mix later.

Reach Your Customers More Directly

Using the inventory ads offered on Facebook Marketplace, you can send ads right to users looking for vehicles that you have in stock. The ads are dynamic enough to target active shoppers and place notifications in news feeds, other Facebook locations, and Instagram.

You’re listing cars on Facebook Marketplace, and you need to take advantage of how this took can put your vehicle inventory in front of your customers. Let these ads work for you and see how well they target the right customers.

Lead Forms are The Past; Messenger is the Present

Because Facebook Marketplace does not integrate with most CRMs, you’ll have a hard time automating a lead from Facebook to your dealership sales team. The best way to handle this is to ditch the lead forms. Use Facebook Messenger to receive leads and track the interactions with potential customers. Your customers are using Messenger, and your team should as well.

You don’t have to leave your entire CRM behind to focus only on Facebook Messenger. It should be used in addition to the leads you receive through other channels.

Built in Tools that Customers Love

Some of the items most customers are looking for when they shop for a vehicle are the Kelley Blue Book value and the CarFax history report. All a shopper needs is the VIN, and they can obtain this information, but with your cars on Facebook Marketplace, they won’t even need that. This site automatically loads this information to offer shoppers what they want.

Using Facebook Marketplace to sell cars allows your dealership to be transparent. That’s something every shopper wants in the dealership they are working with.

Facebook Marketplace is a Great Place to Sell Cars

Whether you’re a private seller with one vehicle to offer or you operate an entire dealership and need an easy place to showcase your inventory, Facebook Marketplace has the tools you need to reach a large audience and allow them to shop for what you’re offering. Put your inventory on this site and see how quickly you receive offers.