One of the least utilized social networks for selling cars is LinkedIn. It is growing daily and could be great if you use LinkedIn Ads.
Even though LinkedIn has been around since 2003, it has mostly been a place where professionals can connect and share resume information in search of jobs. Recently, this has changed and it’sbecoming much more mainstream and is a great place for you to put your dealership advertising.
The Right Tips for Using LinkedIn Ads to Sell Cars
Make use of these tips and add LinkedIn to the list of social networks you use in the marketing strategy for your dealership.
Get Familiar with the Sales Navigator
This tool is included in LinkedIn to help you use the network more efficiently. It’sbuilt to help you connect across various social platforms easily and seamlessly. There’s a tutorial process to help you understand how to use this tool and what it can do for you. There are many sales opportunities waiting for you and the Sales Navigator tool will help you understand how to get the most out of them.
Check Out the LinkedIn Campaign Manager
Once you have your campaign up and running, you want to see exactly how your campaign is performing. This is the purpose of the LinkedInCampaign Manager feature. This tool allows you to see how your investment in LinkedIn Ads is working for you. Learn where your improvement opportunities are and begin to take the necessary steps to improve the advertising for the future and build the campaign the right way.
Have You Created a LinkedIn Profile?
Before you can do much at all on any platform, you need to have a profile. This should go without saying, but it’simportant to treat your LinkedIn profile the same as the rest of your social media accounts. Put time and energy into this account and get connected with others in your industry and local area. Ensure your profile reflects your business and what you stand for with consistent graphics and images that allow you to be easily recognized.
Ensure the Media Used is High-Quality in your LinkedIn Ads
Whether you add images, videos, or both, you’ll want to ensure the media used is the best quality you can offer and clear. Using low-resolution media could turn people away fromyour pages and leave them wanting something much better from you. Look for the right look and curate the high-quality media you’ll use for your advertising.
Trust Matters in All Aspects of Advertising
If your LinkedIn Ads don’t make your customers feel like they can trust you or your message, you’ll lose them quickly. This is good advice for all your social media platforms and marketing efforts. Become a resource for those looking for cars or car services, share information among your peers on LinkedIn, and make sure your team is ready to answer questions that may come from various sources.
Don’t Be Afraid to Try Different Approaches to Your LinkedIn Ads
The first thing you try might not be the right way for you to advertise on LinkedIn. You will have to experiment with a variety of approaches to make sure you have the right fit for your dealership. One way to learn about the approaches you may want to try is to see what others are doing and figure out how you could offer a similar approach.
Be Engaging with Your Audience on LinkedIn
Your LinkedIn Ads won’t gain any traction or give you the results you want if you’re not engaging with the audience you see on this platform. Post often, share information regularly, and respond to comments that come your way. The content you share with your connections will begin to show up in your News Feed and you need to be ready to engage your audience.
Be Realistic With your LinkedIn Ads Budget
How much can you afford to spend to add another social media platform to the mix? You can implement the paid-for advertising option with the choice of either cost per click (CPC) or cost per thousand impressions (CPM) to give you the right way to spend your money. Learn about each of these options and select the right one for your advertising on this social media platform.
Make use of LinkedIn Ads to help your dealership marketing strategy grow and improve. You’ll find that this platform is relatively underutilized for this purpose and couldbe the secret sauce to your sales growth this year.
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