Is Pinterest one of the best tools to use when you’re trying to sell cars? Many auto dealers don’t use it, but that might be their mistake.
This platform reaches up to 35 percent of the people that are likely to purchase a new vehicle within the next six months, which means you can’t ignore the possibilities.
If Its Free, It’sFor Me
How great would it be if all your advertising was free? That would make for a healthier bottom line and give you the profits you desire, but alas, most advertising costs money. You can use Pinterest and you won’t have to pay for promotions or advertising. If you’ve just got your car dealership started, this could be a great way to publish images and caption them to engage with your local audience without spending any money.
Create a Newsletter for Your Pinterest Audience
The Newsletter feature of this platform makes it easy for you to share information with your audience. Most of the people who will engage with your dealership account are going to be part of your local community. You can share events in the area, fundraising you’re hosting, and sales specials to expect. Your recipients can click on provided links and be taken to your profile to see more of the pinboards you have to offer.
Use Pinterest to Educate Your Visitors
Whether you’re going to showcase a simple maintenance tip or you want to tell your visitors about some of the features of the cars you have for sale, you can educate your visitors with this platform. Pin an image and link it to a video that talks about the image and gives your audience more information.
Get Creative with Your Pins and Boards
The more creative you can be, the more likely you’re going to have visitors to your account and to your website. Offer links that take your viewers to your website to engage and create leads that come out of Pinterest. Being creative helps your brand image and offers your visitors the entertainment they want when they see what you have to offer. Allow this to become one of the ways you engage with your potential customers.
Widespread Reach by Publishing On Popular Group Boards
It’s surprisingly easy to reach more users on Pinterest than on most platforms. You don’t have to only publish on your boards, you can add content to some of the most popular group boards and bring more eyeballs to your content. Once you find the boards you want to engage in, you’ll be amazed at how easy it is to post to them.
Make it Easy for Followers to Bookmark Your Pinterest Content
Your followers can bookmark content from your profile which allows them to come back and read the information later. This is a straightforward feature of Pinterest and it’s something you need to offer so that your audience can benefit from your posts. This makes it easy for a user to come back and see what you’ve posted later when they have more time.
Connect with Other Pinners
Avoid becoming a spam pinner by commenting and re-pinning others’ posts periodically. This is a great way to stay engaged with your potential audience and bring more authenticity to your account. If all you do is post sales content that redirects users to your website, you’ll quickly become invisible because your account will be flagged as spam. Don’t let this happen, engage in the social aspect of this social media platform.
Use Pinterest to Host Events
Do you have an annual fundraiser you host at your dealership? Is a big sales event coming up? You can host interactive events and create contests on Pinterest to reach your community more easily. If you have special guests you can create pins that talk about these guests that will be present at your dealership when your event is taking place. Ensure your engagement level is high when you pin about your event.
Use Tools to Measure Your Success on this Platform
Find some of the useful tracking tools, such as Pinterest Web Analytics, and set them up to track the success of your Pinterest efforts. You want to ensure you’re getting something out of this platform, even if it is free for you to use and showcase your car dealership. This platform can help you sell cars and it’s a relatively untapped resource that you’ll want to use to get a step ahead of your local competition.
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