YouTube is the second-largest search engine in the world, with 300 hundred hours of video uploaded every minute making YouTube Advertising very important.
Video is taking over the web and is quickly becoming the preferred way people consume online content. And one-third of internet users –that’s 1 billion people –visit YouTube daily. 78% of marketers say that video gives them a good ROI and so video advertising should be a critical factor in your marketing strategy. Here are some YouTube advertising tips.
Research YouTube Advertising Formats
It’s important to research which type of YouTube ads will best suit your business marketing needs.YouTube is different from other platforms like Google or Facebook ads as you only pay for a view of the user passes the 30-second mark or watches the whole video. Most people will skip an ad as soon as possible to quickly get to the content they intended to see in the first place. So you have a few seconds to make an impact. There are 4Main YouTube advertising formats, offering different benefits:
1. Pre-roll video ads
These are shown before a video and run for about 30 seconds. They’re charged per click and are usually the most cost-effective.
2. In-Stream ads
If you choose TrueView ads for your campaign your videos will be shown to users before they view a video. You’re charged per view and there’s no upper limit. But the catch is that a YouTube user has the option to skip the ad after five seconds. Generally, people are impatient to see the video they set out to watch and will choose to skip so this doesn’t give you much time to create a message that will resonate. These are best for generating brand awareness.
3. Bumper Ads
If you don’t want to make a longer video you can use the bumper ad format to show a six-second, non-skippable ad before a video. It’s not much time to play with but Google studies showed that in 300 bumper ad campaigns 90% drove a significant lift in ad recall –so again a great way to boost brand awareness.
4. Discovery Ads
These appear next to related YouTube videos rather than within the video itself, as part of search results alongside other content across the Display Network. These are prime advertising retail space.
Reach Your Target Audience–YouTube Advertising Targeting Options
Video ads run on YouTube and across the web through Google Ads. Look closely at the audience you’re going to be targeting, demographics, likes, habits and
preference and target only those who are more likely to be interested in what you’re selling.
Set Up Video Remarketing for YouTube Advertising
Remarketing is a way to follow the footprints of your website visitors with ads on other places, like social networks. People who have already visited your site will be more likely to be interested in your goods.
Optimize your channel
Choose an appealing title and use the right keywords, while making sure the title is relevant to your content or message. Write a compelling video description –with an explanation of the topic and add hashtags to your video description, making them more searchable on YouTube.
Produce the Perfect Creative YouTube Advertising
Audiences are ten times more likely to share and engage with video, so make sure you create interesting video ads that are enjoyable to watch, evoke emotions and tell a story –you want to entertain and inform a viewer.
Keep your message simple, focusing on one point, and engage viewers immediately, so make sure the first 5-8 seconds draw them in. Make your piece feel native and natural rather than an intrusive ad that will simply annoy the viewer. For a polished, professional-looking piece, formulate a clear message and hire a copywriter and production team.
And don’t forget to design a thumbnail for your YouTube ad. There are many tutorial videos available to help guide you through this process on-you guessed it -YouTube!
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