Instagram Story Ads are an engaging way to connect with your followers while serving them relevant ads that will offer desired information.
Check out these five ways to improve your Instagram Story Ads, so your dealership can start reaching new followers.
Repurpose Your Content
Instagram Story Ads make it easy to repurpose your Feed content, which is not only a smart way to reuse your Feed images and videos, but it also helps prevent creative fatigue. If you have a photo or video on your feed that has performed exceptionally, now’s your chance to turn that high performing post into a Story Ad. This way, you can let your Instagram Feed do more for your dealership and really take advantage of those engaging posts instead of just sharing a one-off photo or video.
Target Your Ideal Audience
Instagram Story Ads make it easy for marketers to target their ideal audience. You can really define your ideal customer from income level to interests. It’s important to research and create customer profiles, so you can target the right customers and not blindly serve your Story Ad to all men and women in a certain age range.
Sound On
According to Instagram, “60% of stories [were] viewed with sound-on,” so it’s in your best interest to create Story Ads that have sound, but do it in a way that works with your ads and not just for the sake of including sound. One way you could use sound in your Story Ads is to show off a vehicle’s speaker sound quality.
Pay Attention to Sizing
Whether you’re promoting a photo or video, it’s important to pay attention to aspect ratios and graphic sizes. You want to optimize your Story Ads, so they’re crisp and not pixelated. For videos, you’ll want a max file size of 4GB, max length of 120 seconds, and you’ll want to use a .mp4 or .mov file type. For images, you’ll want a max file size of 30MB and use a .jpg or .png file type. Photo ads are displayed at a default of 5 seconds, so make those seconds count. The minimum dimensions for Story Ads are 600 x 1067 and the recommended resolution is 1080 x 1920.
Learn and Adapt With Analytics
When you’re first using Instagram Story Ads, your first few ads may not all perform the same. That’s why it’s beneficial to really study your analytics from the ads and see where you can improve or adjust in the next ads. View time, call to action (swipe up), and other analytics are provided to you within your Ad Manager making it easy to learn and adapt for the next round of ads.
Advertise on Instagram Story Ads
Now that you have more tools to conquer Instagram Story Ads, it’s time to test the waters and start creating new ads that will excite users and grow your dealership’s brand awareness, announce an end of season sale, or any other marketing goals your dealership has. Instagram Stories are fleeting, but leave behind lasting impressions.
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