Facebook is a powerful marketing tool where you can tap into a huge number of potential customers for your business.
So your dealership’s Facebook page needs time and attention. Here are a few tips on maximizing your Facebook marketing efforts.
Why own a Facebook page for your business?
It’s simple: a well-developed Facebook business page can help direct people back to your website, increase leads, and build a loyal following. A well-tended Facebook page keeps the momentum going, attracting people interested in your content and therefore your product.
Setting up a Facebook Page
Setting up a Facebook page is easy: fill out all the details and add your company logo, and set up a preferred audience for your page, including their interests, which will help when it comes to promoting your page with Facebook advertising. Then choose an eye-catching cover photo to draw people in. The next step is to create a call to action –such as a ‘contact us’ button -this is a prompt for site visitors to take immediate action!
Use the web address of your website’s contact page. Also, use social sharing buttons on pages and content so people can easily like and share this content on their own social media sites.
Content is King!
This is the fun bit! You not only inform people about your business and what you offer, but also post about news, events, upload photos and video, and share links from other sites that reinforce your business’s message. Share content regularly, making sure it’s valuable and relevant to your audience. There’s a lot of content on Facebook and so quality over quantity is the key.
Post consistently so your followers know when to expect a new post, this could be once a day or once a week. And it doesn’t hurt to show some personality in your writing!
Engage with customers
A Facebook page is a platform where you can instantly engage with customers in a two-way conversation. Monitor your FB page daily for customer reviews and comments on your posts. You don’t need to answer every comment but some interaction is good, so, therefore, respond when needed.
If it’s a positive post say thank you. And if it’s a problem you can resolve then respond accordingly. Engaging with your audience keeps them happy and informed.
Host an Event or Create a Special Offer
You can use your Facebook page to offer coupons and discounts for your customers to redeem. And you can also host an event and invite your page followers to attend. This could be a virtual (maybe a video stream on the site) or a real-life event.
Know your audience
In marketing knowing your audience is key. Facebook Insights is a feature that allows you to research the age, gender, and location of your followers, how often they visit, share, and comment, and what content is resonating with your audience. You can utilize this information to improve and expand on your future marketing strategies.
Use Facebook Advertising
Facebook ads are affordable and reach a massive audience so you might want to consider this option. First decide on your objective, whether it’s to generate leads, increase brand awareness, or find new customers.
Then decide on ad placement -on the news feed, the right-hand column for instance, and set a daily budget. Monitor your campaign and optimize the ads that are doing well. You can also pay to boost a post, which allows you to promote a post to a wider audience.
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.
