Google My Business helps increase your visibility in Google Search and Google Maps. It’s easy to set up and manage and it’s free.
For a local business, this is one of the best tools available to enhance your marketing strategy. Further benefits of Google My Business (GMB) include an improved shopping experience for buyers and directing more traffic to your website, social channels, and front door. An optimized GMB page helps Google better understand your business and the more they know about you, the more types of searches your page can appear in.
So that being said, here are five changes you can make to your Google My Business right now to get the best results.
1. Complete Your Business Information and Add a Description
Make sure you’re up-to-date on all your business information: name, address, phone number, hours of operation, and business category. Does it correspond to the information on your website? Your messaging must be consistent across your channels. And more importantly, you can now write a 750-character business description. This not only helps customers learn more about you but also improves your search rankings in Google.
2. Upload More Images
According to Google, businesses with photos, “receive 42 % more requests for driving directions…and 35% more clicks through to their websites than businesses that don’t have photos.” Well-taken photos entice customers to your showroom or store. Just make sure to moderate your photos regularly.
3. Respond to All Reviews
We all know the statistics by now and they speak for themselves –85% of consumers trust online reviews as much as personal recommendations and positive reviews make 73% of consumers trust a local business more. Therefore reviews are vital to your success, and hopefully, they’re mostly positive. Always respond to reviews, even the negative ones.
4. Use Posts to Promote Events, Offers & Content
With Google Posts, you can share all kinds of content and have it show up in your business’ knowledge panel. This can include blogs, news, special offers, product promotion, and you can create a Google My Business Post for an upcoming event.
5. Upload Videos
Using video is the best way to attract, engage, and connect with customers. Video is fast becoming the preferred way of consuming content online and therefore video is a powerful marketing tool. So grab a camera or phone and make some compelling marketing videos to share on GoogleMy Business. You can upload videos to photos or upload them as a post.
https://www.youtube.com/watch?v=N5enqVGaDx8
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