Your dealership’s social media numbers might look great on paper, but are they actually selling cars or filling service bays? In 2026, the gap between vanity metrics and business results
Category: Digital Marketing
How to Make TikTok Work Like a Search Engine for Your DealershipHow to Make TikTok Work Like a Search Engine for Your Dealership
The trendiness of TikTok has turned it into a social media powerhouse. Your dealership needs to take advantage of TikTok SEO to remain ahead of the game.
TikTok’s New U.S. Deal Means Algorithm Changes for Car Dealer Video MarketingTikTok’s New U.S. Deal Means Algorithm Changes for Car Dealer Video Marketing
The recent TikTok Oracle deal changes car dealership video content performance, which makes other platforms important during the transition.
When Your AI Assistant Becomes the CustomerWhen Your AI Assistant Becomes the Customer
Have you ever thought about marketing to a machine? Many shoppers use an AI assistant to handle the job of searching for and finding products for them.
LinkedIn Algorithm 2025: Changes Every Car Dealer Needs to KnowLinkedIn Algorithm 2025: Changes Every Car Dealer Needs to Know
The LinkedIn changes to the algorithm for 2025 might create a troubling situation for your marketing efforts. How should you adjust your approach?
Car Dealer Marketing Strategies Are Getting SmarterCar Dealer Marketing Strategies Are Getting Smarter
With profit margins tightening, car dealer marketing strategies have to be smarter and more targeted so dealers can maximize their return on investment.
When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)
Sometimes brand meme marketing can backfire. Some memes help create cultural trends, but often, brands shouldn’t try to be cool on the internet.
How to Leverage Reviews and Testimonials for Online ReputationHow to Leverage Reviews and Testimonials for Online Reputation
You receive reviews and testimonials from customers, but how can you leverage these to improve your online reputation and give your dealership a boost?
Using Heat Maps and User Behavior Analytics to Improve Website PerformanceUsing Heat Maps and User Behavior Analytics to Improve Website Performance
How can you improve the user experience of your website? If you understand heat maps and what they mean, you’ll know where to look.