Have you ever thought about marketing to a machine? Many shoppers use an AI assistant to handle the job of searching for and finding products for them.
Category: For Dealers
Smart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs LowSmart Tech That Helps Dealers Buy Better Used Cars When Inventory Runs Low
Used car inventory is tight in 2025, and dealers are fighting for every decent unit that hits wholesale. Trade-ins are down, prices are up, and a handful of big retailers
LinkedIn Algorithm 2025: Changes Every Car Dealer Needs to KnowLinkedIn Algorithm 2025: Changes Every Car Dealer Needs to Know
The LinkedIn changes to the algorithm for 2025 might create a troubling situation for your marketing efforts. How should you adjust your approach?
Car Dealer Marketing Strategies Are Getting SmarterCar Dealer Marketing Strategies Are Getting Smarter
With profit margins tightening, car dealer marketing strategies have to be smarter and more targeted so dealers can maximize their return on investment.
When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)When Brands Try to Be Cool on the Internet (And Why It Usually Backfires)
Sometimes brand meme marketing can backfire. Some memes help create cultural trends, but often, brands shouldn’t try to be cool on the internet.
Why Your Dealership Needs Separate Google Profiles for Each DepartmentWhy Your Dealership Needs Separate Google Profiles for Each Department
If your car dealership has only one Google My Business profile, you’re probably missing out. You can have multiple listings for your location.
How to Leverage Reviews and Testimonials for Online ReputationHow to Leverage Reviews and Testimonials for Online Reputation
You receive reviews and testimonials from customers, but how can you leverage these to improve your online reputation and give your dealership a boost?
Using Heat Maps and User Behavior Analytics to Improve Website PerformanceUsing Heat Maps and User Behavior Analytics to Improve Website Performance
How can you improve the user experience of your website? If you understand heat maps and what they mean, you’ll know where to look.
How to Integrate AI Chatbots into Your Dealership’s Website for Better Lead EngagementHow to Integrate AI Chatbots into Your Dealership’s Website for Better Lead Engagement
AI chatbots allow your dealership to engage with potential customers at any time of the day or night, creating some amazing benefits for your sales team.