Top 7 Marketing Trends for 2023

Are the latest marketing trends going to take on a whole new direction or follow along with the same unique focus we’ve seen in recent years?

Marketing has grown, evolved, developed, and changed over the course of several years. In today’s world, it’s more important than ever that marketers focus on messages that will land in a few seconds. More often than now, consumers cut out the commercials and avoid advertising because they can. This means that marketing companies must capture the attention of users much more quickly than ever before.

Here are seven marketing trends we’ll see in 2023.

Video length will shorten dramatically

Part of capturing the audience attention quickly is to do so with shorter, more direct videos that land in a hurry. Some social media platforms, TikTok specifically, limit the length of videos to make them easier to consume. Since TikTok arrived, we’ve gotten Instagram Reels YouTube Shorts which also offer short and more direct videos made to connect quickly with consumers. These shorter videos could include links to longer videos for consumers that need more information regarding the content developed.

In-depth personalization of content

There’s more to personalized marketing than simply putting the name at the top of the message. It’s important for companies to develop various marketing strategies based on subsets of the audience to ensure each consumer receives appropriate marketing messages. This in-depth personalization is one of the most important marketing trends that will shape the way consumers interact with companies. More than ever, consumers want marketing that applies directly to their personal needs. This development will continue as we see more AI marketing.

Virtual events continue to grow

We didn’t know that we needed virtual events until the COVID-19 pandemic, but now, we can’t seem to live without them. Virtual events have become an extremely important marketing tool to help businesses be successful and improve sales and growth. This shift from live to virtual events, whether for company meetings, product releases, or informational webinars, will continue to grow, develop, and offer more for a wider audience. The popularity of virtual events didn’t dissipate after the pandemic, instead, it grew, and we see more of them taking place every year.

Improved user experience across devices

The cart you create with a company on your phone should be available to you when you open your laptop and see what’s in that same cart. The entire user experience has become more cohesive and consistent across devices. This is more than simply adjusting websites for mobile devices instead of only for desktop options. The website of a company is its most valuable marketing tool, and one of the most important continuous marketing trends is to bring a complete experience to the market to allow users to enjoy this consistency.

SEO is driven through long-form content

Some might think that the development of AI and video marketing will replace blogging and long-form content, but that’s not the case. Authoritative long-form content that delivers the most information to users drives more traffic to company websites through SEO optimization. While its no longer acceptable to stuff keywords throughout the content, it is acceptable to allow this content to fill needs, solve problems, present new products, and create useful tutorial-like information for the reader to consume and enjoy.

Direct messaging continues to grow as a tool

Customer service is done less through phone calls than ever before. Now, customer service can be performed using chatbots and AI-based data solutions as well as through direct messaging. Many companies have found Facebook Messenger to be a vital customer service channel that allows them to offer an authentic message that can be used in conversational marketing. This authentic line of communication is what users are looking for and expect from companies. The more your company can connect using this messaging system, the more sales you can close.

Fast is the new experience expectation

We now live in a world where our Amazon purchases arrive in a couple of days, and meals arrive at our doorsteps while still hot. These fast-paced experiences have become the expectation. One of the most important marketing trends is the new speed of experiences which is an expectation of many consumers. One way to ensure this is to use chatbots to respond to customer inquiries after business hours.

What new marketing trends will you use and participate in this year?

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