Email marketing is one of the most effective forms of online advertising. This used to be a tedious task, but generative AI is now handling the heavy lifting.
Artificial Intelligence isn’t as frightening or as advanced as its made to appear in the movies. All AI technology requires some form of programming to guide it toward the expected goal. In the manufacturing world AI is often thought of as machine learning where the machine programming systems problem solve to find the best and most efficient way to build products. More recently, AI has been found to be an excellent marketing tool.
Email Marketing is an important and affordably process
Most companies utilize email marketing to advertise products and services to their current customer base. When visitors enter their website, data can be collected, including the email address, to allow the company to connect with the customer through email. The fact that users must first allow permission to the company to send emails and other marketing efforts to that user makes them a prime candidate for the products and services offered. This means the user already has some interest in the company.
How does generative AI help in this area?
The challenge of email marketing isn’t in utilization of the email list, but rather sending targeted messages to subsets of the list that can benefit most from each email. In the past, the various targeted emails were something a human marketer was required to write and send. Using Generative AI, Email Marketing just got a lot better. Apps that use this form of AI make things extremely easy for marketing teams. All the team needs to do is provide a few key details and the app will compose the rest of the email using well-written language.
Are these emails nothing but form messages that will end up in spam folders?
Although some emails might find their way to spam folders, the use of Generative AI is meant to create customized messages for each user to ensure the right communication is used. This AI format uses previous communication styles and user preferences to compose impactful emails that will bring more eyes to the message. The more this system is used, the more it will show up in the users inbox and not the spam folder. Apps like Canary Mail, which utilizes Generative AI are constantly learning and evolving to send the appropriate messages.
Personalization on a greater scale
The email marketing messages sent using Generative AI can personalize the messages on a greater scale than a team of marketers could do. After a while, messages might sound formulaic when human marketers create them, but advanced computer programing, such as artificial intelligence, can constantly work to ensure the messages sent are personalized and offered with the right message. This personalization can be more impactful and is proven to gain more eyeballs on the emails which has a grater chance of turning into sales.
Relevance and engagement make sense and AI helps
Several AI tools can be used to ensure emails are relevant and engaging to the target audience. In previous uses of customized emails, sending a targeted message to each individual user seemed impossible. Using AI to handle this part of the process makes it possible. AI tools can be effective enough that users won’t know they are communicating with a computer program and not an actual human at the company. Most AI platforms utilize an incredibly large pool of data to create the email content that will hit home with the targeted audience.
Cold email messages through AI programming
Although most email marketing efforts utilizing Generative AI will begin after the user has already interacted with the company’s website, cold emails are also possible. Some systems utilize copywriting to ensure the first email sent to users is an effective message that can reach the user without ending up in the spam folder. Of course, this doesn’t prevent the user from spamming future emails from the company. The content output of individuals and companies can increase ten-fold using these AI tools. Global companies can reach markets around the world with AI tools that can write in 26 different languages.
Your inbox can be more organized by utilizing AI tools
If you don’t want to be bogged down by useless emails that don’t help you with the rest of the tasks you have that day, an AI tool can make this happen. AI-powered text classification tools identify incoming emails and organize the emails into various categories based on the intent and type of communication. Some tools will ensure you’re free from the tedious task of monitoring your email inbox constantly. These tools run classification algorithms to understand the patterns and gauge the intent of an email.
As user trends change so should the emails sent
Marketing as a whole must transition and develop based on the trends seen in the current marketplace. AI can capitalize on trends and user preferences to predict the desired emails that should be sent to each user. Various users access email at different times of day, which is where AI can come in and ensure the emails from the company using the AI tool will show up as some of the newest messages in the inbox of the end user. Because AI can make decisions faster than humans, the predictive nature of trends can become part of future emails sent using AI tools.
Was the latest email created by a human or machine?
Generative AI is impacting email marketing in such a way that you’ll have a difficult time discerning emails that have been sent and created by humans versus those that have been generated by AI tools. In fact, if you can find errors in the email, that message most likely came from a human team that overlooked a simple mistake that a machine will pick up on and correct. AI is making the task of email marketing much easier for marketing teams, which allows them to focus on more important functions.
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