What Car Dealer Platforms are Best for Beginners

One size does not fit all, and that’s certainly the case when you’re trying to find the best car dealer platforms to use.

When you’re just starting out as a dealership, and you want to make sure you have a website that looks amazing, is easy to use, and brings shoppers to your online store with ease. You don’t want to become an expert at digital marketing and SEO, but you know you need help to ensure these things are in place. You need to take advantage of one of the platforms listed to ensure you have the qualities you’re looking for.

What Should Your Platform Offer?

When thinking about what you need, here are some features you should consider:

• Your Staff –Which members of your team will spend time on the website? How will your website work for them? Is it compatible with your CRM?
• Design –Can you customize the design elements to fit your needs? Do you like the formats offered? Will the formats work for your brand?
• Technology Integration –Can your customers schedule appointments, order parts, or connect with your team through the website? Can shoppers see payments and financing information? Can your team connect with customers through your website?
• Support –Who can you call when you have issues with the platform? How quickly does the support team respond to your needs?
• Mobile Optimization –Are the websites on this car dealer platform optimized for mobile? Is mobile a priority for the platform?

As a Beginner, These are the Best Car Dealer Platforms for You to Choose from

Dealer Inspire

You’ll find a responsive web design with Dealer Inspire, along with personalized services that allow you to connect with your customers and track relevant offers that are being viewed. Your inventory can be integrated easily, and you’ll find useful chat functions and a full set of online finance tools. The design of your website can be unique and customized to give your audience the appearance you want to share with them.

Naked Lime

Enjoy a personalized, branded approach that is optimized for mobile devices and highly customizable on Naked Lime. You’ll love the customer targeting features, the tracking and analytics that will keep you informed, and the easy integration with your current CRM. The on-site CRM conversions are amazing with Naked Lime, which offers you an extensive library of videos and an online store for your shoppers to purchase auto parts from your team.

Dealer eProcess

When you want some of the best tracking tools, Dealer eProcess is ideal for you. This is one of the best car dealer platforms for you to use with its CAROI system. This system allows you to keep track of exactly how many cars have been sold and how much revenue has been earned. You’ll enjoy customized website tools, tracking of digital marketing campaigns, the optimization you need, and the option of a Spanish language version of your website to appeal to a larger audience.

CDK

One of the most dynamic and versatile platforms you’ll find is CDK. This platform brings you the mobile optimization you’re looking for, plenty of amazing SEO integrations, and a conversion tool that brings you the results that will make a huge difference to your dealership. Your brand will look amazing on a CDK website that has pages that are easy to modify and personalize to fit the view you’re after.

Dealer.com

This platform is integrated with many of the Cox Automotive solutions to give you the features that matter in the automotive world. You’ll be glad to have the quick and easy lead generation software, amazing analytics, and financing tools that make Dealer.com right for you. This is certainly one of the best car dealer platforms with a mobile-optimized and personalized approach to your website design. Let your customers enjoy the chat tools, take advantage of the inventory services, and see amazing videos of your entire stock of vehicles.

DealerOn

The chameleon approach to responsive web design of DealerOn gives you the optimization needed for any device of any size. Their lead services use behavioral targeting to offer your shoppers vehicles that fit their needs and tastes. This approach equates to at least a 50 percent increase in lead volume and much better conversion rates for dealers that use DealerOn. You’ll love the customer service features offered with this platform, which makes you the dealership that customers want to enjoy.

Dealer Fire

If you’re looking for one of the car dealer platforms that can deliver on high ROI, Dealer Fire is the right one for you. This is DealerSocket’s website provider platform, and it emphasizes lead capture to return the ROI you’re looking for. Showcase your unique message and personality through the website you create with this platform. You’ll love the responsiveness of the web design and the integration with the marketing services that make it easy for you to offer your customers an amazing website.

AutoRevo

When you want a highly customized website that can bring you the analytics you need, and the special offers your customers will admire, AutoRevo is the right platform for you. Your inventory is easy to search, and your shopper will find an experience that makes them special. This platform is easy to manage, offers quick load times, and includes a pricing tool that will help your shoppers understand their payments and financing.

Which Platform Will You Use?

You’ll have to make a list of the priorities for your website and your dealership to understand which one of these car dealer platforms will be the one that you put to work for your website. As a beginner, you want a platform that’s easy to use, gives you instructions and reminders, and allows you to easily make changes to the pages. You also want a site that increases conversions helps you improve sales, and brings more leads to your sales team. All of these platforms can help you increase sales and understand the basics of what your car dealer website needs to offer.