Does it matter if you receive likes on Instagram? With a change to this social media platform, should you still focus on this stat?
The short answer is “yes” likes still matter and they will continue to matter. Even though Instagram ran an experiment to stop showing the number of likes on a post in the feed, doesn’t mean they stopped tracking them. More likes received offers you more popularity on this platform.
Don’t Pay for Likes; Get Them Organically
If you’re ready to make sure you receive more likes for your Instagram ads so that you can see how many people are connecting to your car dealership, here are some tips to bring in the likes and get your ads noticed.
Post Incredible Photos
Images and photos are necessary to be present and noticeable on Instagram. The use of photos is in the name and there’s no room for “good enough” when it comes to your professional photos. Make sure you’re using the right equipment and offering the best images for your customers to see.
Use the Right Hashtags in Your Posts
Instagram uses hashtags more than any other social media platform to categorize images and realize the subject matter o the post. Don’t use broad tags and keep the numbers to an effective quantity. Nine hashtags are known to be the sweet spot for Instagram and you could create a branded hashtag.
Put your Hashtags in Instagram Stories and Your Bio
While the Instagram Stories feature doesn’t directly earn likes, you want to ensure you have a complete profile and use your tags wherever you can. Placing hashtags in the bio and Stories will keep things consistent for you. You can hide the hashtag in your Stories on Instagram.
Learn About Your Audience
Not everyone is going to hit the little heart that represents the like button on Instagram. You need to figure out who your audience is on this social media platform and create content that reaches them. The more of your content connects with your audience, the more likely you’ll get likes.
Tag People and Brands, When Relevant
If you’re showing a particular brand of vehicle in your post, tag the brand. If you’ve got a celebrity in your post, tag that person. The more you can tag others and help your content make its way around this platform, the more likely you’re going to receive likes and be visible on Instagram.
Write Better Captions
You only have a few words to tell a story or capture the attention of your audience, don’t waste it. Instagram is being used on mobile devices, which means people are on the go and are using small smartphone screens. If you have too much information in your caption, you’re going to lose them.
Geotag Your Location
One of the most important ways to make sure your audience can see your Instagram Ads is to ensure each one has the geographic location included. This lets them know where things are happening. If you’re offering a special event, people want to know where to go.
Post Consistently on Instagram
Use a social media management tool to schedule your posts throughout the week. Doing this will allow you to offer consistent posts at the same time each week to keep your audience engaged. This also means you won’t need to drop everything to post a couple of times a day.
Post When Your Followers are Looking
What time of day is best for posting on Instagram for your industry? This is one of the most important items when you’re trying to engage your followers when they are looking. Once you know the best time to post, you can schedule your posts to match.
Run a Like-to-Win Contest
While this is a bit self-serving, it does make sense to offer contests and increase the number of likes you receive on your Instagram posts. This is one of the simplest ways to rack up the likes and engage with your audience more easily.
Ask People to Tag Their Friends
If you’re getting a lot of positive feedback on specific posts, ask your followers to tag friends that might not be following you so they can see what you have to offer. This is a great word of mouth process that can be shared easily among friends.
Like and Comment on Posts from Other Users
You want likes to come your way, and you need to give them out too. Put a like and a positive comment whenever you can on the posts of your followers. This is an important way to measure closeness and engagement with others.
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.
