TikTok has blown up and is now one of the most popular social media platforms in the world which is where you should be seen.
Should your car dealership advertise on TikTok? Is this where your future audience is going to find you when they are looking for their next car? Can you keep an audience engaged with the car ads that you’ll show them through this platform? Can you afford not to advertise on TikTok?
User Numbers are Up; So Should Advertising
As the number of individuals using TikTok increases every month, the number of companies taking advantage of TikTok ads is also increasing. Even so, it seems the auto industry has been slow to catch this wave of advertising on a new social media platform. This could be the next big platform for car ads, but right now, only one in twenty companies are using TikTok Ads in the UK.
TikTok Can be Fun for Your Whole Team
The creation of TikTok is meant to allow users to create and watch videos that are normally put to music. We love videos and with short clips and easy to see graphics, you can make videos that tell the story of your car dealership. This is an advertising campaign that your whole team can get behind and enjoy. Don’t leave anyone out when you create new TikTok Ads every week.
User Age Groups Have Expanded
While most of the users on TikTok are under the age of thirty, there are now more users older than this on the platform than ever before. This expansion means you’re going to attract more than just the Millennial Generation when creating your ads. Create ads that appeal to every age group and you’ll have followers and new customers flooding your social media feed and your dealership.
TikTok Ads Are Perfect for a Car Dealership
The versatility of this platform makes it easy for a large global company to advertise as much as for a small single-location dealership. You need to target a specific demographic or geographic area and you can easily do that with TikTok Ads. This app has been downloaded more than 150 million times, which means you have an audience, no matter where you’re doing business.
Stop Stalling and Start Reaching Your Audience
Your social media presence is a huge part of how to assist your business in bringing customers into the door. From a connection through customers following you online to the sales process, the benefits of using social media to advertise are incredible. TikTok is only the newest and fastest-growing media outlet for you to use and begin to reach those customers who are looking for you.
Is There a Gap in Your Market?
Can you find your competition on TikTok? Are you seeing their advertising in the same places as you? If you’re not finding your competitors on TikTok, it’s timeto get ahead of them and close the gap that’s being left in the market. If you do find them and you haven’t started advertising, it’s time to build your platform and offer the ads that your customers are looking for.
Reach the Younger Generations with TikTok Ads Today
Even though more older users are on TikTok than ever before, this platform is still mostly used by younger generations. If you’re looking for a great way to bring a customer in when they graduate from college or high school and make them a lifelong customer, you’ll want to make sure you are using TikTok Ads. They will find you easily and make it possible for you to reach younger car buyers right away.
Can You Benefit from Car Ads on TikTok?
The simple answer to this question is “yes”. It’s really not a question of whether or not you can benefit, it has more to do with how much. You will have to invest time and energy into creating new and updated TikTok Ads to make sure your customers can find you easily, but that’s an easy trade-off when you see sales taking place at your location.
Get Started Today
While you’ve been reading this, thousands of users are browsing the social media platform for the videos and content they want to see. Your car ads should be right in front of them to tell them what you have to offer and let them know they can come in and work with your dealership today. Get your car ads on TikTok and see how easy it is to connect to your audience.
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