Millennial drivers are conscious of marketing campaigns which mean car dealerships need to capture their attention the right way.
They’re seeking convenient ways to browse and buy or lease a new vehicle, and they’re looking for the latest in technology.
Keep Them Connected
The latest car models on the market have Bluetooth, Apple CarPlay, Android Auto, a slew of safety features, and heads-up displays. Create and focus your marketing campaigns around these features to draw in Millenials.
They love the ease of seamlessly connecting their mobile devices to their cars. It makes for easy playlist and podcast access. It’s also important to highlight other features including USB ports because Millennials often carpool with friends and love being able to have everyone stay connected simultaneously.
No Gimmicks
Millennials are constantly browsing online and reading blogs and articles before they make a purchase. They want to feel like the brand speaks to them without hiding behind gimmicks and outrageous claims. Keep your marketing copy short and relevant to the features you’re advertising. Also, be sure to not try so hard to speak the Millennial lingo.
It’s important that Millenials feel a connection to a brand in an organic way. Include photos of pets in cars and cars filled with a variety of things from camping gear to plants. Millennials have a range of hobbies and it’s important to reach them through those hobbies by showing them the car they’re seeking can seamlessly fit into their lifestyles.
Optimize Your Site for Mobile
Because Millenials are constantly reading up and shopping on their mobile devices, it’s crucial your dealership’s website functions seamlessly and loads quickly on mobile. You have less than two seconds to capture a Millennial’s attention, so if your site can’t compete, then consider investing in a website refresh.
You also want to make the site is easy to navigate, so they’re not wasting their time trying to contact you to set up a test drive. Really focus your marketing efforts on mobile and target Millennials on social apps especially Instagram, which is the perfect social platform to create that enviable lifestyle around your vehicles.
Appeal to Millenials Drivers, Today
Targeting Millennial drivers is surprisingly simple if you make sure to appeal to their tastes and the way they view marketing. You want to highlight the best tech features and conveniences in your vehicles and you want to cut to the chase with your advertisements. Millennials aren’t looking to play games, they’re here to find the car that has what they need and that will fit into their lifestyles.
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