Advertise on Waze
Waze is the popular GPS app owned by Google that puts transportation in the hands of drivers. It will update you in real time of accidents as reported by users and alternate routes. It’s a fun approach to navigation, but Waze now lets you advertise your dealership right to users, making it a great all in one app for you to grow your customer base.
Resource for Novice Advertisers
If your dealership is ready to add advertising to its marketing strategy, but you’re not ready to dive into AdWords, Waze Advertising is a great starting point. Your dealership doesn’t need to have a huge advertising budget either because for $2 a day you can start advertising on Waze. The set up is easy and you can customize your dealership’s location by uploading a logo attached to your location pin. This will help with branding and having your logo seen by drivers driving around your dealership. Waze advertising is a good resource for novice advertisers because of its simplistic setup and relatively new status in automotive advertising.
Focused on Local SEO
At the heart of Waze is GPS, so it’s the perfect resource for dealerships to use for attracting those local customers. When you use Waze Advertising, you’re able to see what drivers, who are also using Waze, are around your dealership. This will help you determine how many ads to run and what time of day to run the ads for maximum exposure. According to the Denver Regional Council of Governments, Waze has 30 million users in the United States, giving you a large pool of customers to attract. The great thing about using Waze Advertising to reach new customers is the ease in which customers can find you. They’re already using Waze, they’re able to find your dealership on their app by checking out your logo, and they can easily navigate to your showroom when they’re ready to start looking for a new car and take a test drive.
Three Ad Formats
Waze Advertising gives marketers three different ad formats to choose from: branded pins promoted search and zero-speed takeover. Branded pins are great ways to build up your dealership’s branding among drivers. Drivers using the app will see your branded pin along their route, which will remind them to swing by your dealership on
their way home from work. Promoted search puts your dealership in front of drivers when they’re searching for a Chevy or Hyundai dealership nearby. By being one of the top results drivers see when they search in the app, your dealership will have a better chance of being recognized. Zero-Speed Takeover is similar to billboards drivers pass by daily. This promotes your dealership only when drivers are at a full stop. If they’re at a rest stop, getting gas or stopping in for a bite to eat somewhere, your ad will be served to them. Catching drivers during moments of downtime will help them remember your dealership instead of seeing your logo in passing.
Waze Advertising: Your Choice
Waze Advertising is versatile and really made to work with your dealership. You can start advertising on a GPS app used by millions, and really reach those customers when they’re driving to work and planning out their week, heading to lunch with coworkers, and going home. It’s easy to set up ads on Waze, so set up a couple of ads and see how they perform.
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