When you think of a cradle you often picture the occupant which is an infant that you’ve been charged with the care and growth of. Considering this, the cradle is an appropriate name for what Hyundai has developed and began to work on and create more mobility solutions and technology for the future. When it comes to Hyundai, CRADLE is an acronym for Center for Robotic-augmented Design in Living Experiences, which is a fancy way of saying this team is in charge of the care and growth of the mobility and future technologies that we expect to be offered from this brand.
The goals set for by the Hyundai CRADLE team is to allow Hyundai to expand into new and adjacent markets with the goal of improving transportation on and off the road. Right now, the plan is to allow the CRADLE team to work in Silicon Valley and work on the technology we want to see and enjoy in a variety of ways. Eventually, this team will be expanded to develop innovation and a variety of concepts that can be applied around the world and give every market a more viable and technology-driven lifestyle.
Functions and Themes
There are three primary functions of CRADLE for Hyundai which are: strategic venture capital, open collaboration with the startup community, and early-stage new concept development. This will be accomplished with a focus on five different themes that are going to make sure we can have the benefits from this team. These five different themes are:
- Robotic and intelligent systems
- Eco-friendly technologies
- Mobility services
- Materials and manufacturing technology
- New vehicle
the thought of what this team will work to develop, you could easily see a variety of items that you use and enjoy on a daily basis coming from this Hyundai team to help allow you to have the comfort you want in your home.
By developing this new arm to get the job done, Hyundai will directly benefit from what the CRADLE team creates. The job of this team will be to drive the growth and innovation of technology for Hyundai from the time of inception through the prototypes and concepts offered and then into the production phase to fit seamlessly with the parent company. This team will be able to look and use external and internal influences to make sure they can help Hyundai enter new markets with the technology built.
Because Hyundai has created this new arm of technological development, the advancement and delivery of new technology should take much less time than it did in the past. Previously the team was kept in-house to work on what was needed, which could stifle the growth and innovation. By understanding the need to explore other influences to effectively enter other industries and develop a growth plan for vehicles, Hyundai has made it possible for their brand to be responsible for more of the technology we love. The growth and development of what CRADLE offers us with be something we’re sure to marvel at as they move their first items from the cradle to the public sector to see their babies fly.
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