For many of us the use of Facebook Messenger and the features it has to offer is simply an alternative to normal texting while connecting to those you have on Facebook. This system makes it easy to connect with the world in a text fashion, even when you don’t have the phone number of the person you want to send a message to, but what you might not realize is the use that some companies can get out of this system. As you use it personally as an alternate texting system to give you one on one communication, the advertising aspects of this system are being explored.
Kia is one of the first Automotive brands to make use of what Facebook Messenger has to offer. By creating an interactive NiroBot into Facebook Messenger, those who use this system now have instant access to the comprehensive product information for the new Niro which will be part of the model lineup from Kia in the next couple months. By using this system for this communication, Kia is able to reach the over 1 billion Facebook Messenger users who choose to engage with the NiroBot including the ability to schedule a test drive.
The new Kia Niro is a new Hybrid Utility Vehicle which will be a huge part of the new eco-car platform for Kia. The look and feel of this vehicle is that if a balance between the desires of consumers to have the hybrid powertrain needed and the look of an attractive vehicle to drive. The goal of this new eco-car platform is to have several more green cars added to the lineup by the year 2020 including a new plug-in hybrid powertrain that will eventually make its way under the hood of the new Kia Niro.
Because the Kia Niro is different from anything else on the road, Kia felt using a new platform for advertising and engaging with customers was a great idea. Using a system that’s enjoyed widespread used over the past few years such as Facebook Messenger makes a huge difference in the engagement received. The use of NiroBot offers full screen galleries, a guided tour of the vehicle, the product specifications that a customer will want, links to Kia, technical information for the Niro, step by step tutorials, and the ability to schedule a test drive all on an easy to use interface that makes the shopping experience better for you.
This use of the Facebook Messenger features by Kia will certainly spurn an increase in use and capability by automakers across the industry. The NiroBot is an impressive way for the engagement you need to give you more information than ever before in a way that makes a difference for you. If you haven’t checked the NiroBot before, maybe you should, the Kia Niro will be on the market in the next couple of months and could be the perfect vehicle for you to have the ride you want and the hybrid powertrain you’ve been looking for.
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