The competition level in the automotive industry is arguably the highest of any major retail segment in the country. Dealers, third-party websites, and even OEMs often compete with each other tenaciously to get their vehicles in front of as many potential car buyers as possible. The stakes are high and the competitive nature of the industry is even higher.
Technology is the key to getting the buyers to see the vehicles. There are so many options available to consumers that it’s imprudent to focus all the marketing and advertising efforts onto a single channel. The dealership’s website is often the most popular destination where dealers would love to send the traffic, but there is a good number of consumers who simply won’t visit them. They prefer third party websites for the sake of selection. They like choices and sites like Craigslist, AutoTrader, and eBay Motors offer the right venues to give them the choices they desire.
This is where LotVantage comes into play. We were first introduced to LotVantage through a friend in the industry and came to gain an appreciation for their model. In essence, they strategically place inventory on the appropriate channels where shoppers visit, including the aforementioned Craigslist and eBay Motors. The manual process that is often associated with posting to these sites makes it challenging for many dealers, but LotVantage does an incredible job of streamlining it for them.
The other aspect that impressed us with their integration with social media. Our readers know that social media is near and dear to our heart, which is why we looked at this component with skepticism. Posting vehicles to social media is easy. Posting it the right way in the right places at the right time is more challenging, but LotVantage has that part figured out nicely.
Expansive marketing is the art and science of putting the message in front of people through a wide variety of locations. That’s what LotVantage has done with their solutions.
The name of the game is exposure of inventory in the car business. Those who do the best job at getting their inventory in front of as many local buyers as possible are the ones who will succeed in the great technology race. That’s how cars are sold today.
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