When should your car dealership’s content appear on social media? The right answer isn’t a one-size-fits-all situation for all platforms.
Generally speaking, posting to social media should be done early in the week and early in the day. That said, the answer is much more complex than you might expect, which each platform offering variations of audience, leading to different times of day and week in which posting can be optimal for your content. In addition to the variations of audience, different content should be posted at different times.
Why does it matter when you post?
Most social media algorithms consider recency as a ranking factor, which means your posts need to be timely, consistent, and fresh. When your posts are fresh and your audience is the most active, this is the best time to post. More people are likely to see your posts if you publish them on social platforms during these times. The attention your content receives can also create a greater level of engagement with your company through your social media content.
Does content matter?
Absolutely, you must have good content that’s relevant to your audience to rank high on social media, much the same as getting your website content to rank high. When you post at the right time, more people will see your content early, and if they like and engage with your posts, these posts will be placed in front of more people. Still, you must have good content to attract a strong audience. You don’t ever want to post bad content, which means you should ensure you not only know the best times to post on social media, but also have great content to publish.
When should you post your social media content?
In general, the best time to post on any social media platform is between 9 am and noon on Mondays, Tuesdays, and Wednesdays. The worst day to post is on Saturday. It might seem strange that during the week, when people have begun their workdays, is the best time to post, but this is when most users are active and will see your content. As you would expect, the generally best time to post doesn’t mean it’s the only time to post, or that these times are specific to each platform.
Here are more specific times for some of the most popular platforms.
The best days to post on Facebook are Monday and Tuesday at 10 am. If you have more content to post, you can extend the days to Wednesday and Thursday as well. You should avoid posting on Facebook on Sunday, which is the worst day to post to this platform. As you might expect, Facebook closely follows the overall trend for the best times to post.
When you’re looking for the best times to post on social media and want to take advantage of the best time for posting to Instagram, you’ll want to choose 9 am on Monday or Tuesday. Instagram closely follows the same times as Facebook, which shouldn’t be too surprising. Once again, the worst day to post is Sunday. Keep your Instagram posts fun and entertaining, giving your audience a distraction before digging into their workdays.
TikTok
TikTok is much different from Facebook and Instagram, which leads to a variation in the social media posting algorithm. That said, the best days to post on TikTok are Tuesday and Saturday. These seem to be the days when the younger audience is most active on this platform. Like the previously mentioned platforms, Sunday is a bad day to post on TikTok. In addition to a change in days, TikTok has more engagement in the afternoons and on weekends than other platforms, which means you might want to post in the afternoon when posting to this platform.
YouTube
You might not view YouTube as a social media platform, but it is. With that in mind, when you want to understand the best times to post on social media and 1want to present your YouTube videos at the right time, this platform is completely different than the others. The best time to post is at 6 pm on Fridays. This means your videos should go up after the workweek has ended. The worst day to post on YouTube is Monday, but that would be a great day to post your YouTube videos to Facebook as part of a new post.
Using these days and times, you can easily create a posting schedule to increase the engagement received from your social media posts. Have you found success posting at other times during the week?
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