Can You Take Advantage of Influencer Marketing

Your business can easily benefit from the added exposure on social media when you have influencer marketing promoting your business.

The influencer you choose needs to be an authority in your industry, have some form of celebrity cache (such as a strong social media following), and offer content that relates to your business to help you promote your brand. Regardless of the industry, you can benefit from this and you should know what some of the often-overlooked benefits can be.

An Influencer Can Drive Purchase Decisions to Your Brand

One of the most common forms of influencer marketing that we’re shown every day happens on television. Whether it’s a daytime talk show promoting a cookbook, showing a special product, or demonstrating a service, companies that are presented on these shows often see an immediate increase in sales. It’s easy to understand when an influencer promotes a product or service it impacts the purchase decision.

The Returns of Influencer Marketing Outpaces the Cost

You have to pay the influencer to promote your product, but you’re doing this because this person has proved they have the following to bring business to your company. In fact, on average, using an influencer results in incredible returns on your investment. A survey from Burst Media showed that the average return is 6.85 times the cost paid to the influencer.

Influencers Bring Your Brand to their Audience

You don’t know that you’re missing out on something until you see someone else with it. This is the old “keeping up with the Joneses” thought process that is both a way to stay current and a warning. Influencers bring new products and ideas to their audience to share and promote them. This brings more eyes to what you have to offer when you employ an influencer for your company.

Influencer Marketing Brings Your Company to a Natural Environment

Whether it’s through the following on social media, in front of an audience on a YouTube video, or even on the television on QVC or on a talk show, these areas are where your products and services can look natural and be presented in the most acceptable way. With the backing of an influencer, you’ll have more advertising impact than the blindness that comes from using banner ads.

The Sharing Possibilities are Unlimited

When an influencer creates a post on social media to promote a product, service, or event, that post can be shared and reshared many times over. This post could make it around social media and reach everyone who connects with various subsets of the influencer’s audience. This is a huge benefit when compared to typical advertising which has a limited number of impressions and a limited reach.

Use Influencer Marketing to Show Authority and Build Trust

The influencers in your industry didn’t get where they are without being somewhat of an authority and becoming a respected person in the community. Having their voice backing your company adds the authority you need and allows an audience to build trust with you. Let an influencer showcase your company and you’ll quickly see that your name is a hot topic as the one to work with.

Influencers Connect Where Your Audience Is

Many people spend several hours a day on social media platforms. Most of us use three or more of these platforms every single day and when we have a few minutes, that’s where we put our attention. Using influencer marketing brings your business to this area to become one of the companies that social media users will see when they take a few minutes to check their news feeds.

Pushiness is Removed from Influencer Marketing

One of the most important reasons that influencers have become as popular as they have is the fact that most aren’t pushy. Instead of telling the audience that they must buy the products, attend the event, or work with a specific company, influencers showcase the company and allow audience members to make up their own minds. When products are involved, this can be easily done with a product demonstration.

Improve Your Content Strategy with the Right Influencer

Can you imagine the impact of your content marketing when you can connect a link to the influencer who is promoting your company? This partnership can help your business grow quickly and be beneficial for both parties as you promote what the influencer is actively doing as well. The influencer likely has content that your audience will be glad to see and will give your marketing a huge boost.