There’s a better than good chance that some of the digital marketing trends were forced into action by the onset of the COVID-19 pandemic.
To say that 2020 has been an interesting year would likely be an understatement. How were these trends forced? With the onset of the COVID-19 pandemic, we were told to stay home, which meant digital communication became more important than ever. This allowed for some of the ideas that were swirling around to be tested sooner than expected.
Assignment Selling
The practice of intentionally leveraging informative material that you have about your goods and services is called assignment selling. This became a digital marketing trend this year as many tried to answer the questions that customers had for them. The sales team of an organization could do this through social media by soliciting questions from the audience and bringing the answer for them. This offered an impressive level of engagement.
Omnichannel Marketing
Omnichannel marketing is a communication strategy across various platforms including email, software, social media, and blogging to reach customers in various ways. This approach has aided companies to connect more physical touchpoints with customers without actually touching them. This trend ultimately provides a more significant consumer experience. A clear voice can be heard across different platforms, giving your customers the message you want to share.
Artificial Intelligence
One of the greatest digital trends for 2020 was the growth and development of Artificial Intelligence. The use of technology of learning using gathered information vial sensors or human input to execute duties. A computer system can perform a job when it learns that job is done many times a day or each week and regularly schedule it to be done at the right time. AI frees us up to handle more important tasks.
Predictive Marketing
You see predictive marketing every day. This is the use of data to predict what your behaviors and actions will be. You see this on your smartphone when you use it and make a search, you see it on your computer when shopping, and if you search for a specific vehicle, you’ll be presented with others that are similar, making predictive marketing one of the most important digital marketing trends.
Shoppable Posts
Previously, when you were on social media, you couldn’t shop directly from the post to buy an item or service. Today, you can certainly do that. These types of posts are called shoppable posts. We’vehadthe technology for a couple of years, but the eruption of this technology tool place in 2020. The number of posts on social media has grown dramatically and shows how the use of shoppable posts can be used to capture your attention and money.
SEO Structured Data
Google is always working to make it easier for you to find what you’re searching for and avoid bouncing from site to site to locate the item or information you need. The development of SEO structured data through rich snippets is a significant one of the digital marketing trends that became a priority in 2020. These items are included in the Schema Markup to give you a simpler process of acceptance if you’re building a site or page.
Multi-Channel Social Messaging
Most prospective customers are present on several social media platforms, which makes marketing across several platforms extremely important. You can share your post from one account to several others with the purchase of the right communication tools. You’ll connect better with your customers and know that you can create a much larger audience by reaching them on different social media platforms without creating multiple posts.
Facebook Might Lose its Charm
Social media is one of the most important marketing tools we use today. Facebook is one of the older platforms and may lose its charm ad connection with younger audiences that are becoming the adults of today. Facebook and Twitter have both lost much of their luster and a data leak debacle gave Facebook a black eye in 2018. One of the digital marketing trends we’ve seen is a movement away from Facebook.
Chatbots
Chatbots create an easier form of customer communication when your customers need to ask questions that are simply programmed in with answers. This is helpful for all companies to personalize the experience without an actual person at the other end of the communication. As more people stayed home and had to communicate online, this was one of the most important digital marketing trends to come out of 2020 and will continue to be integral in marketing for the future.
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