Time To Drive Into The New Year With Video Ads

For your dealership, video ads could be the right way to share your message as you move to the New Year and want to gain attention.

The New Year is right around the corner and it’s a time of renewal and a change of pace for many.  Whether you want to share a message of hope or looking forward to 2021, using video marketing is a great way to grab the attention of your audience and let them see your story.

How Effective are Video Ads?

Before we dive into the statistics, think about what’s more impactful to you. Do you get more out of reading text and creating your own emotional connection to the content or are you getting more out of the videos you see where you can hear the voice inflections and see exactly what the presenter has for you? Most likely, you’re more connected with ads than written content.

Diving into the Stats

Here are a few stats to tell you just how effective video ads can be:

Capturing Your Attention

• 85% of marketers say video is an effective way to get attention online
• Viewers claim they retain 95% of a message when obtained via video
• The average video trains 37% of viewers from beginning to end
• The average person retains 35% more from personalized video than non-personalized videos

Gaining Brand Awareness

• Video ads are the #1 way consumers discover a brand for a purchase decision
• 94% of video marketers say videos have increased user understanding of their products or services
• 30% of mobile shoppers say video is the best medium for discovering new products
• 96% of people say they’ve watched an explainer video to learn more about a product or service

Social Media Impact

• 58% of consumers visit the social media page of a brand before going to their website
• 24% of consumers are making more purchases doe to video ads on social media than ever before
• 60% of consumers learned about a brand from their social media account
• The top three purchase-driving platforms are YouTube, Facebook, and Instagram
The bottom line is that you need to use video ads to target and reach your audience. As the calendar is about to turn again, you’ll want to take advantage of some great ways to reach your audience right out of the gate.

Create Video Ads to Engage Your Customers for the New Year

Celebrate New Beginnings

Every year, we make resolutions, try to become better people, and tell ourselves we’re going to make the most out of a year that’s in front of us. Use these feelings of newness to engage with your audience and let them see how you can help them have something new. Your video ads can show off new vehicle models and introduce your customers to what they can drive in 2021.

Share Tips and Tricks

Let your customers learn more about your team by showcasing some of the hobbies and favorite activities your team loves to enjoy. Along with hobbies, your team could share some important tips and tricks in the videos created to let your customers know more about their vehicles. The beginning of a new year is always a great time to learn something new.

Let Your Funny Bone Show

Create some video ads around your vehicles that are funny and may even poke fun at your own dealership. Some can be corny, others a bit dry, but make sure the humor comes through. One way to ensure this is to show your video to your entire team in a meeting and see what their response is. Your customers will appreciate the humor, especially at your expense, and enjoy what you’re offering.

Become Part of the Plan

Many of us create a new plan for the year when the calendar flips. If that new plan includes several road trips, a new vehicle might be something to be considered. Showcase some of the models that could be perfect for these road trips in your video ads and grab the attention of those who love to play and prepare for their activities.

Let Your Video Ads Become a Cornerstone in the New Year

The videos you create can become the backbone of your advertising and it can start as soon as the calendar flips to 2021. Most people will be glad to see 2020 in the rearview mirror and will be pleased to see how you’re inviting them into a new year with the video ads that engage with them. Now is the time to create these ads so that you can have them ready to release when January begins.