Seo can make or break you. Do it well, you’re a rockstar of SEO. Ignore some of the new trends, then your website will suffer. Check out the new SEO trends and be on your way to being an SEO rockstar.
Careful and Considerate Content
Content is a vital piece of SEO and mastering writing relevant and engaging content is a challenge that will reward you in many ways. What you need to remember is when it comes to strong content, quality over quantity will always win. You want your web content to answer questions your customers might have. Your content should be relevant, and you should write about topics that you know about. Writing and putting out content for the sake of sharing content is not the best SEO practice. It also won’t help you grow as an SEO strategist. You want to challenge yourself to produce content that your customers are already searching for or are answering questions they may not have realized they had. You need to think like your customers.
When you create content that is carefully thought out and answers relevant questions, you’ll also be making your content readily accessible for voice searches, which are also still a big trend in 2019. Voice assistants like Google, Alexa, and Siri are cutting out the time of searching on a mobile device for answers, by quickly delivering answers that your customers are wanting on the spot.
Less is More
Now that you’re focused on producing quality content it’s important to not write for the sake of filling up a page or to try and fool algorithms. A popular example is when you have a page full of descriptive text, but then at the bottom, there is some seemingly unrelated text used to fill the rest of the page. This text isn’t necessarily helpful to users or customers, but some content creators included it because they thought that’s what algorithms wanted to see. The idea of more is better is not the best SEO practice and will work against you in searches because that off-topic content will confuse algorithms, who are searching for keywords relating to the main content that answers a question or serves a relevant purpose.
Page Speed
You can’t forget about the need to optimize your content on mobile and with that comes page speeds. Your customers are not going to wait for a webpage to load because they have more pressing things to do with their time than wait three or more seconds for your website or blog post to load. It’s true. Three seconds may not seem like much time, but in the internet world of immediate gratification, it’s the difference between seen and skipped.
The key takeaway here is to test your page speeds using a page speed test like GTmetrix. You should also make sure your website loads quickly on mobile because we all know mobile searches reign supreme.
SEO Trends are Always Changing
These top SEO Trends for 2019 are relevant and popular this year, but they may change and evolve next year. It’s important to hone your SEO skills and continue to build upon them, so you can be the best SEO strategist.
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